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To better serve and protect you, we’ve made adjustments to our lobby access. Click here for more information. Coming soon, new and improved online banking, new and improved mobile banking app, and new and improved debit card. Click here for more information. Trinity Bank has merged with River Bank & Trust. Please click here to learn more.

TOLL FREE 100 HR TELEBANKER 866.204.7487

Why choose River Financial Services?

Alabama knows the River is a source of strength. So when it comes to financial planning and investment advisory, find your strength at River Financial Services, a division of River Bank & Trust. We provide access through INFINEX Investments to financial planning and investment advisory, as well as solutions to address the concerns of individuals, families and business owners with the following:

  • 401 (k) Rollovers and IRA's
  • Stocks and Bonds
  • Annuities
  • 529 Plans and Coverdell
  • Mutual Funds
  • Life Insurance
  • SMA, UMA, and
  • REITs, UITs and ETFs
  • Long-term Care Insurance
  • Wrap Fee Programs

Our Team

Clay Cook, Financial Advisor



"Helping customers identify objectives and
hopes for their financial futures is my passion."

Carole Duffey, Financial Advisor



"I love showing customers that planning for their
financial future can be easily understood."